Games services company PTW has adopted a new identity, now known as Side.
This rebranding effort unites all of the company’s diverse branches—5518 Studios, Ghostpunch Games, PTW, and Side—into one cohesive organization. PTW, which was established back in 1994, is taking a significant step with this change.
“For quite some time, we’ve operated as a singular team with a unified vision guiding our business approach. I take great pride in seeing all our team members now rally beneath one unified name,” said Deborah Kirkham, the CEO.
She went on to explain that this refreshed brand identity underscores their dedication to offering cutting-edge, customized solutions that enhance the success of their partners globally.
Kaley Hurst, Side’s Chief Revenue Officer, chimed in, noting, “We’re immensely client-focused; being on your side of the game is embedded in our core values. This rebranding represents the culmination of years of both organic and inorganic growth. It’s about strategic foresight and recognizing that we are far stronger collectively—both as a brand and in our principles.”
